My article appeared in the March addition of the Retail Jeweller. I was asked to talk about recent trends in the world of Visual Merchandising and ways to create wow windows on the high street.
Creating a display on the outside of the window, giving a 3D effect yet not disturbing product in the window is becoming increasingly fashionable. Lots of new materials are available to use in this way which are hardy to the elements. From printed window vinyls, shapes cut on a CNC machine and artificial floral displays, the possibilities are endless.